When (and when not) to build AI products: A guide to maximizing ROI

A few weeks ago, I saw a post on Instagram that made me laugh; it was about someone’s grandmother asking if she should invest in Quantifying the value of AILet’s say you do have a clear problem. Great. Now the question becomes: What value will AI actually bring?Sometimes the ROI is direct and measurable. For example, it could be revenue growth from improved ad targeting or cost savings by identifying high-risk loan applicants more accurately.Other times, the value is indirect but still impactful, such as:Customer experience improvements (higher customer satisfaction scores)Operational efficiency (like automating data entry)Competitive advantage (being the first to offer a feature)Employee productivity (autocomplete in Gmail, ChatGPT-generated product briefs)Here’s how I recommend approaching it:List out your