From First Touch To Automated Engagement: The Evolving Front Office

The Forrester Wave™: Customer Relationship Management Software, Q1 2025, our latest evaluation of CRM providers, shows a market on the cusp of change. Agentic AI reshapes the value of CRM as we know it. Looking a decade or more into the future, the landscape of front-office jobs will likely be significantly transformed. At this point, agentic […]

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